TequilaDon Julio FAQS

Tequila Don Julio is a premium tequila brand crafted from 100% Blue Weber Agave, known for exceptional quality, smoothness, and complex taste.

Tequila Don Julio was founded by Don Julio González in the Highlands of Jalisco. His pioneering vision redefined tequila, focusing on quality over quantity. Today, we still honor his legacy by crafting tequila with the utmost craft and dedication to quality.

In 1942, Don Julio González decided to establish his roots in Atotonilco El Alto, Mexico where he acquired his Distillery “La Primavera”. Today, the iconic Don Julio 1942 Tequila is handcrafted in tribute to the year that Don Julio González began his tequila-making journey.

Don Julio González was visionary, progressive and had a relentless pursuit of perfection for his craft. He balanced heritage and tradition with innovation to realize his dreams of making the finest Tequilas. His ideas and techniques have been passed down and honored through generations. Often imitated, never duplicated since 1942.

Tequila Don Julio is produced in the legendary highlands’ region of Jalisco where the majority of our agave is grown and where the volcanic soil, cool nights and warm days nurture the finest agave.

At Tequila Don Julio, everything begins with one ingredient: 100% Blue Weber Agave — the foundation of our craft since Don Julio González first redefined tequila in 1942.

Don Julio González began his tequila making journey in 1942 in the Highlands of Jalisco. His pioneering vision redefined tequila, focusing on quality over quantity. Today, we still honor his legacy:

• Using only 100% Blue Weber Agave, carefully cultivated for approximately 5-7 years in Jalisco’s rich clay soil.

• Using a slow cooking process in masonry ovens, fermentation with a, unique yeast strain, and double distillation in pot stills.

• Aging beyond the minimum industry requirements in ex-bourbon American white oak barrels to achieve extraordinary flavor.

The core Tequila Don Julio portfolio in the US includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva.

Tequila Don Julio Blanco is the soul and basis of our portfolio. It is made from three ingredients: water, a unique yeast strain, and 100% Blue Weber Agave.

Considered the first luxury tequila and our first Tequila Reserva de Don Julio. It rests 8+ months in ex-bourbon American White Oak casks.

Aged for 18+ months in ex-bourbon American White Oak casks.

The first “Añejo Cristalino,” Created to honor the 70th anniversary of Don Julio, 15+ month aged Añejo liquid that is charcoal filtered to achieve a smooth liquid that balances the crispness of the agave and the richness of Añejo.

An Añejo tequila, launched to celebrate the 60th anniversary of Don Julio Gonzalez in the tequila industry. Aged for 24+ months in ex-bourbon American White Oak casks.

Ultima Reserva is the pinnacle of luxury—aged 36 months and crafted from the final agave plantation Don Julio and his family planted in 2006. This rare tequila is carefully distilled and aged using a Solera system, blending tequilas with unique characteristics finished in exceptional casks.

Today, we still honor Don Julio’s legacy through our tequila making process including:

• Using only 100% Blue Weber Agave, carefully cultivated for approximately 5-7 years

• Using a slow cooking process in masonry ovens, fermentation with a unique yeast strain, and double distillation in pot stills.

• Aging beyond the minimum industry requirements ex-bourbon American white oak barrels to achieve extraordinary taste.

At Don Julio, we continue to honor Don Julio González's legacy with the same deep respect for the land, agave, and craft that inspired him. Every bottle begins with 100% Blue Weber Agave and reflects our enduring commitment to quality and authenticity.

From the field to the bottle, we take great care to preserve the heritage and artistry of tequila making while delivering exceptional liquid meant to be enjoyed across a range of occasions and palates.

Every bottle of Tequila Don Julio is made in full compliance with the Tequila NOM and certified by the CRT. Our production adheres to strict specifications from the planted agave to when the product is bottled.

The Tequila Don Julio portfolio offers a versatile range of tequilas crafted for every occasion whether you’re mixing them into cocktails or savoring them neat. Our premium offerings such as Tequila Don Julio Reposado, Tequila Don Julio Añejo and Tequila Don Julio 1942 are aged beyond the minimum industry requirements, creating their rich character and smooth flavor. The richness of our portfolio allows us to offer different expressions, some of them are smooth, some with a citrus profile and some others with an elevated complexity balancing the notes of oak and the roasted agave.

The Tequila Don Julio portfolio offers expressions for both timeless classics and more modern, elevated cocktails. To learn more about our specialty cocktails visit www.donjulio.com:

• Tequila Don Julio Blanco – Tequila Don Julio Blanco is the soul and basis of our portfolio. It is made from three ingredients: water, a unique yeast strain, and 100% Blue Weber Agave. Commonly referred to as “silver” tequila, its crisp agave flavor and hints of citrus make it an essential component to a variety of innovative drinks including margaritas. It can also be enjoyed neat or on the rocks.

• Tequila Don Julio Reposado – With a mellow, elegant flavor and inviting aroma, Tequila Don Julio Reposado is best savored as part of a classic cocktail such as a paloma, margarita, old fashioned or chilled on the rocks.

• Tequila Don Julio Añejo – Tequila Don Julio Añejo is a testament to the craft of making a superior tasting, aged tequila. Rich, distinctive and wonderfully complex, its flavor strikes the perfect balance between agave, wood and hints of vanilla. Best experienced in elevated cocktails such as an old fashioned, negroni or manhattan but can also be sipped neat in a snifter or simply on the rocks.

• Tequila Don Julio 70 Añejo Cristalino –Tequila Don Julio 70 Añejo Cristalino embodies the rich complexity of a traditional Añejo in a liquid that is twice distilled and aged to perfection for +15 months in American white oak barrels, then carefully charcoal filtered to restore the crisp agave taste found in Blanco Tequila. This expression is complex and can be enjoyed in classic cocktails including a martini, as well as neat or on the rocks.

• Tequila Don Julio 1942 – Aged for at least two years, Tequila Don Julio 1942 is handcrafted in tribute to the year that Don Julio González began his tequila-making journey. This expression is made for sipping and is best enjoyed neat or on the rocks.

• Tequila Don Julio Ultima Reserva: Ultima Reserva is the pinnacle of luxury aged 36 months and crafted from the final agave plantation Don Julio and his family planted in 2006. This rare tequila is carefully distilled and aged using a Solera system, blending tequilas with unique characteristics finished in exceptional casks. This luxury expression is best for celebrating special moments and milestones and can be enjoyed neat or on the rocks.

Whether it be craft cocktails with food, or refined aged sipping tequila served neat, Tequila Don Julio inspires people to choose their favorite tequila in the same way that they exercise their preference for other drinks.

Some moments are best enjoyed with a sip of Tequila Don Julio on the rocks or neat. For celebratory occasions we recommend sipping on our luxury variants:

• Tequila Don Julio 1942: An Añejo tequila, launched to celebrate the 60th anniversary of Don Julio Gonzalez in the tequila industry. Aged for 24+ months in ex-bourbon American White Oak casks.

• Tequila Don Julio Ultima Reserva: Ultima Reserva is the pinnacle of luxury—aged 36 months and crafted from the final agave plantation Don Julio and his family planted in 2006. This rare tequila is carefully distilled and aged using a Solera system, blending tequilas with unique characteristics finished in exceptional casks.

The majority of our agave is grown in the legendary highlands’ region of Jalisco, where the volcanic soil, cool nights and warm days nurture the finest agave. Each agave harvested for Tequila Don Julio not only meets the Tequila regulatory standards but is also carefully selected under Diageo’s quality criteria to ensure optimal balance of maturity and natural sugars.

Tequila Don Julio sources its 100% Blue Weber Agave both from our own fields and from certified third-party growers within the Tequila Denomination of Origin. Regardless of origin, every agave entering our distilleries must be fully traceable and documented under strict controls established by the Consejo Regulador del Tequila (CRT), the official regulatory body overseeing the category.

At Tequila Don Julio, everything begins with one ingredient: 100% Blue Weber Agave — the foundation of our craft since Don Julio González first redefined tequila in 1942.

Yes, Tequila Don Julio offers both unaged and aged varieties, all crafted from 100% Blue Weber Agave.

Every bottle of Tequila Don Julio begins with 100% Blue Weber Agave and reflects our enduring commitment to quality and authenticity. Tequila Don Julio products are made in full compliance with the Tequila NOM and certified by the CRT. Our production adheres to strict specifications from the planted agave to when the product is bottled.