Don Julio Tequila | Luxury Premium Tequila

A limited-edition bottle of Don Julio 70 Cristalino tequila on a dining table next to candles and silver vases. Designer Willy Chavarría is sitting at the table and toasting the camera.

The world’s first Cristalino Añejo you know and love, now reimagined by award-winning fashion designer Willy Chavarría.

Passion enough for the whole world to savor but proudly and distinctly, hecho en México. The tradition, creativity and passion of our people and homeland, baked into our DNA. Because if not for love, then what?

Solo y siempre, Por Amor. Salud.

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OurStory

The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. He didn't own much, but what he did possess was a dream and the singular devotion needed to bring it to life. He didn't have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery. It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.

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