Our Tequila tells a story, legend drawn out of Mexican soil. It's a story of a simple farmer who found his passion and followed it. One who honored that passion above all else. And like Don Julio Gonzalez (use the accent on his name) himself said, "When you have passion, you have everything."
In 1942, Don Julio Gonzalez decided to establish his roots in Atotonilco El Alto, Mexico where he acquired his Distillery “La Primavera”. Tequila Don Julio Primavera honors our late founder's legacy as he believed reposado tequila was tequila at its finest. This deliciously smooth expression takes Tequila Don Julio's traditional Reposado and finishes it in a highly coveted European cask, which previously held wine infused with macerated orange peel, for a silky, sophisticated, light citrus taste.
In 2006, Don Julio, with his family, planted their final agave field. In honor of his devotion and craftsmanship, this agave harvest was carefully distilled, barreled, and set aside for a special use. To preserve this tequila and the exquisite agave piñas behind it, we have implemented a Solera aging system.
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