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MISSION STATEMENT

Tequila Don Julio was founded nearly 80 years ago by Don Julio González, a man deeply devoted to not only his craft but also to taking care of his own within his hometown of Atotonilco El Alto in the Highlands of Jalisco where our tequila continues to be made today. Every day we celebrate his legacy and our extended familia who drink and share our tequila with the world – including those that mix incredible drinks behind the bar, cook delicious food in the kitchen, have us dancing as we celebrate with friends, share their beautiful art and culture with the world, and so many more who make our lives that much better.

The Tequila Don Julio Fund* was established to help us take care of our own with a commitment of $1 million over the next four (4) years to approved charities whose missions support the communities that have helped build our spirit into the brand it is today.

*The Tequila Don Julio Fund is a donor advised fund operated by Fairfield County’s Community Foundation, organized under IRS Section 501c(3).

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CINCO DE MAYO INITIATIVE

Launching on Cinco de Mayo, the Tequila Don Julio Fund will commit $1 million over the next four (4) years to approved charities whose missions help the communities that have helped build our spirit into the brand it is today.

This Cinco de Mayo, Tequila Don Julio recognizes that it’s the bartenders and restaurant workers who have always made our Cinco celebrations so special. And it’s the Mexican restaurant workers who are the backbones of this industry. For Cinco de Mayo, Mexican Artist Claudio Límon will release an exclusive design inspired by the Don Julio Cinco that will be available with a non-fungible token (NFT) to be auctioned for 24 hours only. Net proceeds from the auction will be donated by Claudio Límon to the Tequila Don Julio Fund.

The Tequila Don Julio Fund will make its first contribution on Cinco de Mayo through a combined donation of $125,000 in funds to benefit two charities that are providing support to this special community: Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers, and No Us Without You LA, a nonprofit organization aimed at providing food security for Mexican hospitality workers in the greater Los Angeles area.

Click HERE to learn about the “Don Julio Cinco” that unlocks $5 to support the bars and restaurants!

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