The Tequila Don Julio Fund* was established to help us take care of our own with a commitment of $1 million over the next four (4) years to approved charities whose missions support the communities that have helped build our spirit into the brand it is today.
*The Tequila Don Julio Fund is a donor advised fund operated by Fairfield County’s Community Foundation, organized under IRS Section 501c(3).
mission statement
Tequila Don Julio was founded nearly 80 years ago by Don Julio González, a man deeply devoted to not only his craft but also to taking care of his own within his hometown of Atotonilco El Alto in the Highlands of Jalisco where our tequila continues to be made today. Every day we celebrate his legacy and our extended familia who drink and share our tequila with the world - including those that mix incredible drinks behind the bar, cook delicious food in the kitchen, have us dancing as we celebrate with friends, share their beautiful art and culture with the world, and so many more who make our lives that much better.
THE TEQUILA DON JULIO
FUND IN ACTION
HISPANIC HERITAGE MONTH INITIATIVE
Raised in Atotonilco El Alto in the Highlands region of Jalisco, Don Julio González spent his life developing his craft of tequila making to achieve the highest quality standards. In 1942, he boldly approached a local businessman for a loan of 20,000 pesos to open his own distillery; what's now known as “La Primavera” - where Tequila Don Julio continues to be made today.
Following his heart, González spent his life perfecting his craft to create one of Mexico's most loved tequilas. Inspired by his entrepreneurial spirit and the love he poured into each bottle of tequila that comes out as an exceptionally smooth liquid, the Tequila Don Julio Fund Grant Program continues to pay it forward and celebrate Hispanic entrepreneurs who live out their craft por amor (for the love) every day.
This Hispanic Heritage Month, the Tequila Don Julio Fund† partnered with the Association of Latino Professionals For America (ALPFA) to encourage Hispanic entrepreneurs all across the country to apply. After reviewing all the amazing applications from entrepreneurs who do what they do por amor, five recipients were selected to be awarded a $20,000 grant‡ and business support. The Tequila Don Julio Fund is a donor advised fund with Diageo North America, Inc. as the donor and which is administered by Fairfield County's Community Foundation, an IRS 501(c)(3) organization.
‡Funds to be provided by Fairfield County's Community Foundation and Association of Latino Professionals For America, both of which are IRS 501(c)(3) organizations. Recipient business will not receive monies directly from Diageo Americas, Inc./Tequila Don Julio.
Following his heart, González spent his life perfecting his craft to create one of Mexico's most loved tequilas. Inspired by his entrepreneurial spirit and the love he poured into each bottle of tequila that comes out as an exceptionally smooth liquid, the Tequila Don Julio Fund Grant Program continues to pay it forward and celebrate Hispanic entrepreneurs who live out their craft por amor (for the love) every day.
This Hispanic Heritage Month, the Tequila Don Julio Fund† partnered with the Association of Latino Professionals For America (ALPFA) to encourage Hispanic entrepreneurs all across the country to apply. After reviewing all the amazing applications from entrepreneurs who do what they do por amor, five recipients were selected to be awarded a $20,000 grant‡ and business support. The Tequila Don Julio Fund is a donor advised fund with Diageo North America, Inc. as the donor and which is administered by Fairfield County's Community Foundation, an IRS 501(c)(3) organization.
‡Funds to be provided by Fairfield County's Community Foundation and Association of Latino Professionals For America, both of which are IRS 501(c)(3) organizations. Recipient business will not receive monies directly from Diageo Americas, Inc./Tequila Don Julio.
Recipients
The Tequila Don Julio Fund partnered with ALPFA (Association of Latino Professionals For America) for grant distribution and grant recipient support.
ALPFA's mission is to empower and develop Latino men and women as leaders of character for the nation. ALPFA, Inc. is an IRS 501(c)(3) organization.
†The Tequila Don Julio Fund is a donor advised fund with Diageo North America, Inc. as the donor and which is administered by Fairfield County's Community Foundation, an IRS 501(c)(3) organization. ‡Funds to be provided by a public charitable organizations classified under IRC 501(c)(3) as determined by Diageo Americas, Inc./Tequila Don Julio. Recipient business will not receive monies directly from Diageo Americas, Inc./Tequila Don Julio. ΩBusiness support awarded as 5 year membership in Association of Latino Professionals For America (“ALPFA”), an IRS 501(c)(3) organization.
CINCO DE MAYO INITIATIVE
Previous Years
2022 Initiative
Tequila Don Julio commences its 80th anniversary by honoring Mexican individuals shaping contemporary culture through their crafts for one reason - por amor.
The inspiring list features 80 devoted Mexicans that embody the same level of love for their passions as our founder Don Julio González did for tequila making, much like the devoted bartenders, restaurant workers and Mexican hospitality workers who have always made our Cinco celebrations so special.
With a renewed outlook this year to celebrate more than ever before, Cinco de Mayo festivities are now back to help you celebrate at your favorite bars and restaurants again.
As bartenders, restaurant workers, and most notably the Mexican workers (who keep this industry going year after year) are all welcoming us through their doors, we now have a special seat at their Cinco de Mayo celebrations to experience first-hand the crafted cocktails, culinary creations and connections to culture that they extend to us por amor.
Designed by Mexican Artist and Tequila Don Julio 80 honoree Claudio Limón, the Don Julio Cinco can be redeemed for $5 from April 28th - May 5th (while supplies last) that consumers are encouraged to spend at a local bar or restaurant of their choice. Up to $125,000 worth of Don Julio Cincos will be released, and the Tequila Don Julio Fund is matching that amount with a donation to the Association of Latino Professionals For America - an organization that empowers Latino men and women as leaders of character in the nation.
ALPFA (Association of Latino Professionals For America) is an organization striving to empower and develop Latino men and women as leaders of characters for the nation, and provide resources that can help turn passions born out of love into professional opportunities.
Previous Years
2022 Initiative
The Tequila Don Julio Fund launched on Cinco de Mayo 2021 to commit $1 million over four (4) years to approved charities whose missions help the communities that have helped build our spirit into the brand it is today.
Recognizing the bartenders and restaurant workers who have always made our Cinco celebrations so special - and the Mexican restaurant workers who are the backbones of this industry - Tequila Don Julio released the “Don Julio Cinco”, designed by Mexican artist Claudio Limón, unlocking $5 that consumers are encouraged to spend at local bars and restaurants in support of the trade.
Claudio also released an exclusive design inspired by the Don Julio Cinco that was available with a non-fungible token (NFT) and auctioned, with net proceeds donated to the Tequila Don Julio Fund.
The Tequila Don Julio Fund made its first contribution through a combined donation of $125,000 in funds to benefit two charities that are providing support to this special community: Restaurant Workers' Community Foundation and No Us Without You Los Angeles.
The Restaurant Workers' Community Foundation is an advocacy and action nonprofit created by and for restaurant workers that is dedicated to making the restaurant industry more hospitable to everyone.
No Us Without You Los Angeles is a nonprofit organization aimed at providing food security for Mexican hospitality industry workers in the greater Los Angeles area.
ONGOING COMMITMENTS
Over the next four years, the Tequila Don Julio Fund is committing $1,000,000 in aid to approved charities whose missions help the communities that have helped build our spirit into the brand it is today. Keep checking back for the next initiative to come from the Tequila Don Julio Fund to help support our friends and familia.