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80 individuals, 80 unique stories. 80 lives lived...Por Amor.

To mark our 80th year, Don Julio honors those who are as devoted to their craft as Don Julio González was to making tequila. Celebrating 80 inspirational Mexicans from around the world who do what they do, not for fame, money or power, but Por Amor (For the Love)

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Tequila Don Julio continues to support those who, like Don Julio González before them, are leading with the heart to achieve their true purpose, through a programme of local and international funding initiatives.

In North America, the Tequila Don Julio Fund has pledged $1Mil over four (4) years to approved charities whose missions support the communities that have helped build our spirit into the brand it is today. The fund has already provided support to the hospitality industry and helped to empower the next generation of Dons and Doñas through grants for Hispanic entrepreneurs.

To mark its 80th year, the brand is now looking for ways to supercharge its positive impact in society, to be announced later in 2022.