The Craft of Don Julio® Tequila

Quality, Tradition and Craftsmanship

La Primavera

Don Julio® Tequila is produced in the Highlands of Jalisco, where the microclimate and mineral-rich clay soil allow the blue agave plant to flourish. Each drop of Don Julio® Tequila is produced here and each bottle features our NOM number — our seal of authenticity — signifying where the tequila was made. Unlike many other distilleries, La Primavera only produces one ultra-premium tequila, Don Julio® Tequila. Each product is crafted with the same attention to detail and passion that Don Julio González embodied.

Traditional Slow-Cooking

Piñas are cut by hand into thirds or quarters and then slowly steam-cooked in traditional masonry ovens for three days to release the sweet agave juice. It takes 8 pounds of blue agave to produce one bottle of tequila.

Reclaimed White Oak Barrels

To achieve the distinct flavors of each of our aged tequilas, each offering is aged for a different amount of time in our temperature-and-humidity-controlled white oak barrels. For example, Don Julio® Reposado Tequila is aged for 8 months whereas Don Julio® 1942 Tequila is aged for at least two-and-a-half years.