The man behind the name
A brief history of the man who crafted the world’s first luxury tequila.
Don Julio González is born
Our tequila journey begins, Don Julio tequila is created while he is just 17 years old
Our beautiful distillery, La Primavera, is built.
The tequila is branded “Don Julio”
Blanco, Añejo, and Real are created
Don Julio 1942 is created
The World’s No. 1 Cristalino is launched