Tequila Don Julio was born here, in the highlands of Jalisco, in the town of Atotonilco. Not much has changed in Atotonilco since the town was founded in the 17th century.
Here, people prefer to do things the old way; by hand. La Primavera, our distillery, is in the same location it has always been. And it is now as much a part of the town as the central square.
The refined character of Tequila Don Julio comes from a tradition that respects quality above all else. But there is also adventure in the spirit of Don Julio. Tequila Don Julio is a part of a new, contemporary Mexico. One whose actors have found a place on the world stage. One whose skylines are accented by challenging architecture. And one whose cuisine is achieving new levels of brilliance.
Tequila Don Julio is the choice of this new Mexico. And now connoisseurs across the world are discovering why. They are discovering a sublime, nuanced tequila that is the definition of luxury and craftsmanship.
As Mexico’s original signature tequila, Don Julio is the living link between ancient traditions and the contemporary, cosmopolitan and exciting Mexico of today.