Tequila Don Julio is proud of its tradition. And just as proud to be setting the standard for social responsibility and responsible marketing. Over the past decade, we’ve worked closely with governments, the public health community and licensing authorities - plus other beer, wine and spirit producers - to help develop policies and initiatives that promote responsible drinking and discourage alcohol misuse.

The Century Council creates and promotes educational programs encouraging adults to consume alcohol responsibly.

www.centurycouncil.org

The International Center for Alcohol Policies focuses on responsibility, partnerships and an evidence-based approach to alcohol policy issues.

www.icap.org